It’s Time for Joint Business Planning | vanganthsq.cf

 

joint business planning

What We Do. TPG’s multi-functional Joint Business Planning Program helps manufacturers and retailers transform the retail-manufacturer value chain, collaborative relationships and business results by aligning strategies and priorities and by joint execution of the plan. Jan 05,  · Collaboration is on many organization’s strategic plans, with effective Joint Business Planning (JBP) being the outcome. Retailers’ and Vendors’ have the opportunity to determine mutual areas of interest and build their businesses in a collaborative way — namely by taking steps to improve Shopper satisfaction with a better experience.. However, effective Collaboration and JBP require. Over the last decade, joint business planning (JBP) between trading partners has been all the rage. Largely enabled by increasingly sophisticated category management powered by POS data availability, most B2B and B2C sales forces employ some form of these JBPs with their largest customers.


Improve Collaboration and Joint Business Planning Results in 3 Steps


Over the last decade, joint business planning Joint business planning between trading partners has been all the rage.

Largely enabled by increasingly sophisticated category management powered by POS data availability, most B2B and B2C sales forces employ some form of these JBPs with their largest customers. While advancing trading relationships for many, there are still some common practices that prevent the plans from being true game changers:. So, imagine a plan freed from the shackles of minute metrics, activity calendars, sku-level detail and unilateral priorities, joint business planning.

Insights, and more importantly their implications, are the bedrock of the plan with points of intersections across the trading partners being built into joint business planning growth platforms. They have a three- to four-year planning horizon, joint business planning. Year one functions as your detailed AOP, but also contains develop activities related to longer term growth platforms. The balance of the plan creates a continuous arc of business building activities.

It all begins with insight and data collection and analysis, first independently, then collaboratively. Deep dives into consumer, category, competitive insights, followed by rigorous polishing by each partner will produce their contribution to the joint work session. The joint work session is where the magic happens. Both trading partners devote one to two days to create the plan together. This facilitated session begins with insight share-outs by each organized by topic, with points of intersection noted and implications drawn together.

These implications joint business planning the basis of the strategic growth platforms. A recent work session between retailer and supplier identified common insights and priorities around e-commerce; multi-cultural consumers; supply chain efficiency and in-store experiences as shared priorities and eventually evolved into joint growth platforms. During the latter stages of the work session, joint business planning, insight implications will evolve into four to five growth platforms.

These platforms typically fall into three basic categories:. Initiatives on each platform will be planned, commercialized, and launched each year, but the platforms remain constant.

The nature of the plan is continuous with annual reviews recapping the current year, making timing or execution adjustments where indicated and, adding a new year to the planning horizon.

The key to sustaining commitment and execution of the plan is strong governance. Because functional representatives were a part of the work session, enterprise-to-enterprise connectivity should be fostered. At the top, the plan needs co-owners from each side. Each platform will also require co-owners as well. At the initiative level, single-side ownership of works best depending on the nature of the initiative, joint business planning, but teams will be formed to plan and execute.

One-page plans joint business planning be created for each initiative, complete with team members, resource requirements, and development milestones and timetables.

These plans should be reviewed quarterly and adjusted as needed. From a broader perspective, the timing of initiatives should be finessed to meter the market impact and manage executional capacities of both parties. Collaboratively building a long-range JBP will transform a relationship between trading partners.

It will establish the supplier as the clear-cut category leader and the retailer or distributor as most favored in the channel. Growth will be accelerated because strategic platforms will be developed and activated with initiatives not feasible for either partner to pursue individually. And importantly, profitability will be enhanced as costs are shared across partners. Ric Noreen is managing partner of Waypoint Strategic Solutionsjoint business planning, a boutique consultancy that helps clients worldwide design and implement channel-driven growth strategies.

Click here to subscribe today! You invested joint business planning hours planning and executing the perfect sales incentive program. The awards selection captured attention immediately.

Brandt says managers are the key to squelching the Face it, your lead machine is tired. Skip to main content. Search form Search. While advancing trading relationships for many, there are still some common practices that prevent the plans from being true game changers: Collaborative, they are not. Not shopper or end-user centric. The plans tend to be product and activity focused, rather than derived from the needs of their mutual customers, joint business planning.

Short term in nature. The Process Framework It all begins with insight and data collection and analysis, first independently, then collaboratively. The Plan Blueprint During the latter stages of the work session, insight implications will evolve into four to five growth platforms. These platforms typically fall into three basic categories: Growth Infrastructure - Foundational platforms are defined here such as data-sharing, joint market research, supply chain efficiency and increased sales effectiveness.

Most require cross-functional collaboration. Market Market Development - Simply, these platforms are designed to joint business planning incremental demand. Optimized assortment, shelving innovation, integrated shopper marketing, joint business planning, digital development and targeted CRM are frequently seen.

Innovation - These platforms emphasize collaborative development of products, packaging and merchandising solutions. They have longer development timetables, greater complexity and require co-investment and commitment but also have significant returns. Operationalizing JBP 2. A Relationship Transformed Collaboratively building a long-range JBP joint business planning transform a relationship between trading partners.

Indeed, two companies, joint business planning, one plan. Current Issue Click to view the current issue: Click here to subscribe today! Editor's Notebook. Behavioral science can accelerate lead generation.

Free Whitepapers.

 

Joint Business Planning in the Channel – Channeltivity

 

joint business planning

 

Dec 03,  · Strategies for Joint Business Planning Sessions 1. Presented by Janet Dorenkott janetd@vanganthsq.cf x Joint Business Planning & Maximizing Trade Spend ROI Kristy Garrey, x kgarrey@vanganthsq.cf 2. Over the last decade, joint business planning (JBP) between trading partners has been all the rage. Largely enabled by increasingly sophisticated category management powered by POS data availability, most B2B and B2C sales forces employ some form of these JBPs with their largest customers. joint business planning. With consumer packaged goods competition at retailers growing, CPG companies need to get more strategic, predictive and proactive to ensure that they are spending their financial and time investments wisely. By conducting joint .